Released on: July 16, 2008, 11:18 am

Press Release Author: Hot Lava Software

Industry:

Press Release Summary: Testing fans' knowledge via their mobile phones.

Press Release Body: FREDERICK, MD - July 16, 2008 - This summer the Frederick Keys
are changing the way that fans learn about baseball. The Keys have teamed up with
the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. to bring fans a new
way to learn the science behind sports. The promotion, dubbed the Sports Bytes
Competition, tests fans' knowledge of the science behind sports via their mobile
phones. Throughout the months of July and August the Keys will facilitate fans to
use their mobile phones in new and exciting ways to learn the science behind the
baseball game that unfolds before their eyes!

Attend a Frederick Keys home game during July and August this summer and you will
see a wild haired professor in a white lab coat and safety goggles. The Professor
will appear in the middle innings and lead on top of the dugout. He will playfully
challenge the intelligence of the audience and encourage fans to take out their
mobile phones and participate by text messaging an answer in response to a science
question about baseball. The Frederick Keys have embraced this effort and are
committed to educating the community through the Sports Bytes Competition. Attend a
Frederick Keys home game this July or August and experience, live, the thrill of the
Sports Bytes Competition! Or access the questions via your mobile phone by text
messaging "sport" to 83960 and prove that you are smarter than the Professor! Sports
Bytes are also available at www.hdwap.com/s.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing,
delivery and tracking solutions. Using Hot Lava Software\'s content development and
publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking
System TM (MDTS) allows organizations to have the tools and knowledge needed to
launch and track mobile initiatives faster, with more cost efficiency. Hot Lava
Software provides mobile content solutions and a mobile content design, authoring
and publishing solution to corporations, governments and universities around the
world. More information is available at http://www.hotlavasoftware.com

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works
to harness the power of entrepreneurship and innovation to grow economies and
improve human welfare. Through its research and other initiatives, the Kauffman
Foundation aims to open young people\'s eyes to the possibility of entrepreneurship,
promote entrepreneurship education, raise awareness of entrepreneurship-friendly
policies, and find alternative pathways for the commercialization of new knowledge
and technologies. It also works to prepare students to be innovators, entrepreneurs
and skilled workers in the 21st century economy through initiatives designed to
improve learning in math, engineering, science and technology. Founded by the late
entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in
Kansas City, Mo. and has more than $2.4 billion in assets. More information is
available at http://www.kauffman.org

Contact:

Dr. Heather Katz, Ph.D.
Sr. Instructional Technologist
Hot Lava Software
540-428-2988

Web Site: http://www.hotlavasoftware.com

Contact Details: Dr. Heather Katz, Ph.D.
Sr. Instructional Technologist
Hot Lava Software
540-428-2988